IBM’s $100 Million Brainstorm [The Next Net]
At IBM, brainstorming is now a company wide affair. Over the past few months, more than 150,000 employees, business partners, and clients have been coming up with new business ideas for IBM to pursue in a series of "Innovation Jams" and smaller face-to-face meetings. They've boiled the ocean down from 46,000 initial ideas and postings to ten, and IBM CEO Sam Palmisano is about to announce the final winners from a corporate event in China (and on Second Life simultaneously—it's the trendy thing to do). He is putting $100 million into the final ten ideas in the hopes that a few may turn into billion-dollar businesses. Here is where he is placing his bets:
Smart Healthcare Payment Systems: Speeding healthcare payments by connecting patients, doctors, and insurance companies through smart cards.
Simplified Business Engines: A suite of Web 2.0 business apps (running on blade servers) for small businesses.
Real-time Translation Services: Seamless speech-to-text-to-speech software that can translate one language to another like a Babble Fish (based on IBM Research's impressive MASTOR technology).
Intelligent Utility Networks: Bringing network management and monitoring to the utility grid.
3D
Internet: Build a technology platform for virtual worlds so that
businesses can conduct meetings, presentations, focus groups, product
demos or run virtual stores in a "standards-based 3D Internet" (sort of
like Second Life).“Digital Meâ€: Online storage and management
for personal digital photos, videos, music, files, identification
documents, and health and financial records.Branchless
Banking for the Masses: Sell technology to financial institutions that
lets them provide basic banking services to the unbanked in remote
parts of India, China, and other fast-growing emerging markets.Integrated
Mass Transit Information System: Back-end systems for connecting and
managing real-time data for all of a region’s transit systems, and
coordinating among buses, rail, highways, waterways and airlines.Electronic
Health Record System: Create a central repository for health records
that accepts data from any provider, integrates with the health payment
system (see above), and offers personal healthcare records to consumers
and their doctors.“Big Green†Innovations: A new business
unit that will focus on emerging environmental opportunities, such as
advanced water modeling (looking for water like today we look for oil),
nanotech-based water filtration and efficient solar power systems.
Many
of these are not particularly new ideas, but they represent big
opportunities nonetheless for Big Blue. And if they can make a
billion-dollar business out of one or two of these ideas, so could one or two
clever entrepreneurs. (Ahem, that would be you).
Original post by noemail@noemail.org (noemail@noemail.org (Erick Schonfeld)
