14Dec/07
Advertising of the Year (Part Two)
2007 saw the definition of advertising broaden, while the arrival of the iPhone presages a new battle for consumers. Simon Waterfall, co-founder of London ad agency Poke, shares the view from Europe
2007 saw the definition of advertising broaden, while the arrival of the iPhone presages a new battle for consumers. Simon Waterfall, co-founder of London ad agency Poke, shares the view from Europe