In Time For Super Tuesday, It’s Super Obama Girl
You can argue all you want about who won the Democratic debate tonight, but all that matters is who wins on Super Tuesday. If viral video is any indicator (and I don’t think it is), Barack Obama is already ahead. From the folks at Barely Political, now part of Next New Networks, here is latest Obama Girl video: Super Obama Girl. It just came out:
Personally, in my book, you can never top the original Obama Girl video. Let’s review (for comparison purposes only):
There’s also the whole YouBama phenomenon,which we broke, and now the Washington Post, Yahoo News, and CNN has picked up. I got an e-mail earlier tonight from YouBama co-founder Christopher Pedregal informing me that “Our servers are melting.” They seem to be back up now. I wonder how long before someone puts the Obama Girl videos on YouBama. Check out Craigslist founder Craig Newmark’s Obama video testimonial. He ain’t no Obama Girl, but he is sincere. Where are all the viral videos for Hillary or McCain?
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How Much Is a Facebook Ad Worth? Lookery “Guarantees†(Drum Roll) 12.5-Cent CPMs.
It should come as no surprise that the ad inventory on social networks like Facebook are not worth much. A new offer by Lookery, a startup that places ads on social appss inside Facebook and Bebo, is offering a guaranteed ad rate of 12.5 cents for every thousand impressions (CPM). The promotion, which runs through April is probably close to what Lookery can get for ads it places on Facebook. Add in 2 cents per thousand impressions for serving the ads and you get to about a 15 cent CPM. That is probably a good average for the bulk of inventory on Facebook, which makes up the vast majority of Lookery’s business.
This is a market-share play for Lookery. By offering a guaranteed rate, it hopes to attract enough application publishers to get to a billion impressions a month, up from 170 million in December. Lookery is smaller than the other major social-app ad networks, like Slide, RockYou, and Social Media. On social networks, more so even than on the Web in general, advertising is obviously a volume game. And Lookery is trying to catch up to the larger app ad networks, which may very well have higher average CPM rates, by taking all the low-hanging penny inventory that is out there.
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