CNN.com Adds Mixx To Its Mix Of Bookmarking Buttons
Digg competitor Mixx landed another big distribution deal. CNN.com will be adding a “Mixx It” button after every article on the site. This will be right next to the “e-mail” and “share” buttons. Last March, the Mixx bookmark button was adopted by the New York Times, but only as one of many options. Similarly, when CNN.com readers click on the “share” button, they have the option to send the story to Digg, Facebook, del.icio.us, Reddit, and StumbleUpon. But Mixx will be highlighted as a separate button, apart from the regular share options.
The deal with CNN could give a huge boost to Mixx’s small-but-growing membership base of 500,000 registered users (and between 70,000 and 180,000 monthly unique visitors, depending on which measurement service you look at). CNN.com has 22 million monthly uniques in the U.S., according to comScore (and 30 million worldwide). CNN.com readers who decide to Mixx their stories will be able to bypass Mixx’s registration process when they get taken to the site so that they can browse immediately. They will still have to register, however, to save a story or set up a personal Mixx page.
For CNN, the appeal of Mixx might have something to do with the fact that Mixx really lets readers get extremely granular in their interests. Categories are based on tags, with already 300,000 different tags on Mixx. So if you are interested in Alzheimer’s, for instance, you can add that tag to your personalized Mixx page or search for stories explicitly categorized with that tag. On Digg and other social news sites, you can search for stories about Alzheimer’s also, but there is no Alzheimer’s category. Notes Mixx CEO Chris McGill:
When you are looking at Yahoo Buzz or Redditt or Digg, they are really playing a one-size fits all game. All the stories are just shooting for the popular board.
Mixx, he thinks, can do a better job to help you find and share stories around your particular interests, no matter how obscure they may be. Of course, to gain all the benefits of such a system, you have to be willing to do a little more work in setting up your preferences. And, ultimately, the quality of the stories you find on Mixx will depend on the quality (and number) of submissions. With 13.3 million monthly visitors adding and voting stories on Digg, that is going to be a very difficult network effect to overcome. But if Mixx can convince enough CNN readers to join its bookmarking club, it could survive become a solid Digg alternative, or at least survive long enough to get bought.
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CNN iReport: iLame Or iGood?
CNN launched iReport.com yesterday, a “citizen journalism” site dedicated to user news submissions.
Andy Warhol said in 1968 that “In the future, everyone will be world-famous for 15 minutes,” and iReport.com is offering users at least part of their 15 minutes as submissions may be used on CNN itself. But unfortunately that’s where it ends, because there is no payment for submissions. CNN claims this is a site is “where the community — not CNN — became the most trusted name in news,” but trust doesn’t equal money at a time where more and more sites and startups explore ways of compensating users for their time and effort.
There is some good content on the site, and CNN has selected star reporters in a social networking style popularity contest that encourages decent content, that and users can vote on stories as well. The weakness in the idea is that submissions are not pre-vetted or pre-read (or seemingly post-read), and you get stories like this one that is currently sitting as the fourth most viewed story on the site. I’m sure the weather in New York might be disgusting, but does a story that consists of one line and a picture of snow really make for great reporting? Then there’s stories like this one; Testing testing…… I can see people having proper fun with this in the coming days, until CNN ultimately decides that not moderating the site is a dumb idea.
Bored TechCrunch readers should feel free to add their own stories to CNN iReport and post the links. There’s no prize for the best one, other than your 0.25 seconds of Warhol fame in the TechCrunch comment thread 
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While You Are Reading About The Steroids Report, Here Are Some Related Products You Might Enjoy
The problem with automated advertising on news sites has always been the placing of inappropriate ads next to serious news issues. Take today’s report on steroid use in baseball. For at least a brief period, the story on CNN.com was matched with these “Ads by Google” shown at right trying to sell you the very steroids that the baseball commission is so upset about
What’s next? Ads for plutonium next to stories about nuclear proliferation?
I don’t see the steroid ads popping up anymore on that CNN page, so maybe someone at CNN (or Google) got wise to the inappropriate mismatch. (Although, if you were in the market for steroids, you would probably be reading such stories). But the same types of ads come up when you do a search for “steroids” on CNN.com:
This is not limited to CNN. Here are sponsored results for a similar search on the LATimes.com, which also shows Google ads:
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Google Lands CNN As Exclusive Adsense User
CNN.com and Google have announced an agreement that will see Google’s AdSense become the exclusive text link advertising provider on CNN.com.
The deal will also open up the extensive inventory on CNN.com to Adwords’ advertisers.
Senior VP and GM of CNN.com David Payne said the deal would help deliver relevant ads to CNN users, “enhancing their overall experience on CNN.com.”
Although the deal might not initially sound all that exciting, CNN.com is a top 100 site online according to Alexa, making it one of the most popular media destinations online. That’s a lot of pages and ad inventory for Google to sell ads on, inventory that should pay handsomely for all involved.
The terms of the deal were not disclosed, including the length of the agreement, which was described only as “multi-year.”
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