Refilling Kraft’s Cookie Jar
CEO Irene Rosenfeld is banking on a raft of new products to boost sales. Can she whip them up before investors lose patience?
The Napkin Test
Why it's time to replace your company's bulky mission statement with a vision concise enough to fit on the back of a napkin
PotBelly Sandwich Hungers for Growth
The private, Chicago-based snack purveyor will have 195 outlets by yearend. But can it keep expanding without losing that quirky, homemade feel?
Five Management Traps
Is your organization really equipped to deal with knowledge workers? Make sure you're not hung up on outmoded concepts that don't serve today's workforce
Starbucks: Trouble in Latte Land
The company responsible for the ubiquity of coffee shops finds itself struggling with flagging growth, increased competition, and a declining stock price
Looming Online Security Threats in 2008
Web-based services, including social networks MySpace and Facebook, are becoming prime targets for hackers seeking your personal information
We Don’t Need ‘Do Not Track’
To protect consumers' privacy in the digital age, we need better adherence to existing guidelines—not a whole new set of regulations
Brands: The Power of Emotion
The savviest marketers understand that successful products appeal to the heart, not the mind
Five Common Mistakes in Innovation
Every company knows how to get more innovative, but few are willing to make the cultural changes necessary to get results
Cubicle 2.0
Steelcase's cushy "Studio 53" cubicle is just one example of how office furniture companies are reaching out to Generations X and Y