Oprah’s Favorite "Favorite Thing"
To motivate your employees, try channeling the media mogul and communicate how much you appreciate them
Oprah’s Favorite ‘Favorite Thing’
To motivate your employees, try channeling the media mogul and communicate how much you appreciate them
Small Business Catches the Green Bug
Climate policy and customer demand are spurring growth for small and medium-sized companies to supply green materials to their corporate clients
For Customers, Holiday Cards or Gifts?
It's fine to send cards for your first holiday campaign. The key is to personalize them and align the message with your company's vision
When Pickles Are Your Life’s Calling
When Rick Field changed careers from TV producer to pickle maker, he found the two fields have lots in common—except in business, it's never a wrap
How to Break into the Export Business
To get a clothing manufacturer to let you sell its merchandise overseas, emphasize your experience and the benefits to both of you
Beware the Advertising Pretest
Some of the most successful campaigns flunked out in pretesting, which still can't predict well how ads will be received in the real world
The Napkin Test
Why it's time to replace your company's bulky mission statement with a vision concise enough to fit on the back of a napkin
Businesses Reconsider the Holiday Handout
Two surveys find fewer small-business owners plan to offer gifts and parties this season. Another finding: employees prefer cold, hard cash
PotBelly Sandwich Hungers for Growth
The private, Chicago-based snack purveyor will have 195 outlets by yearend. But can it keep expanding without losing that quirky, homemade feel?